© Reuters Crypto Shop? More than 30% of technology consumers already do
People want to buy with cryptocurrency. This is what the new PYMTS report indicates. According to the document, 35% of “tech-driven” or “tech-driven” consumers prefer stores that accept cryptocurrencies. Additionally, 26% of respondents said they would switch brands to shop where crypto payments are accepted.
Even for basic technology consumers, i.e. those who buy devices such as smartphones or tablets, cryptocurrencies are important in commerce. According to the report, 23% of basic technology consumers prefer to shop at sites that accept cryptocurrency. This is also the case for the 20% of “traditional” consumers, who have an average of six connected devices.
Who are the consumers of “technology”
The report notes that there is a difference between “technology-driven” consumers and core consumers. “In a digital economy, all consumers are connected, but not all are connected equally. For some, digital life consists of a smartphone or laptop, and nothing more. For others, who are technology-dependent, there is no such thing as ‘owning Lots of devices.” The document indicates that they are consumers who are ready to embark on the latest digital trends and experience the latest devices that Silicon Valley has to offer.”
Technology-driven consumers are those who tend to use smartphones, smartwatches, tablets, e-readers, and laptops. These consumers represent only 15% of the total market, but they can initiate and motivate technological innovation. Since they are early adopters, when they are used to a technology or device it is ready to popularize.
By showing that there is a greater share of “tech-driven” consumers who want to transact cryptocurrency in stores, the research indicates that such use is close to widespread.
investment and purchase
People tend to buy cryptocurrencies for investment purposes and then use these earnings as a payment method. “42% of technology-driven consumers buy cryptocurrency for investment, and 33% use it for shopping.” Moreover, 40% of these consumers have already purchased cryptocurrency online in the last 30 days.
Among “standard” consumers, i.e. those who buy fewer devices but are connected to the internet, 25.8% own cryptocurrencies for transactions and 52% indicate that what attracts them to owning crypto assets is investment. For 39% of “core technology” consumers, crypto assets serve more for transactions than for investing.
In any case, despite the bear market in 2022, even investors are optimistic about the prospects for the sector in 2023. A survey conducted by Blockchain.com, for example, showed that 40% of respondents intend to continue investing in crypto assets in 2023. Check So. !
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