Striker Richarlison, in partnership with IDG (International Digital Group), launched a batch of Non-Fungible Tokens (NFTs) about a month ago, with the most memorable moment of his career so far, and in less than 30 days, more than 500 tokens have been purchased by player fans.
According to IDG, fans from 35 countries got involved in the process. Among the “Top 7”, Brazil leads with around 22%, followed by supporters from South Korea with 16.7%. From England, the country where Bombo has been operating since 2017, 13% came, followed by the United States at 7%, India and Indonesia at 6%, and Germany at 2%.
According to Selmara Molteni, CEO of IDG, this result can be explained by the engagement that non-fungible tokens generate between fans and athletes/celebrities.
Creating an NFT or launching a fan token adds a lot of experience to collectors. The potential to get close to the fan is immeasurable to what we offer. We know that the audience’s relationship with an idol, in this case a player or a club, is often restricted. He said that these assets ensure this approximation in a simple way.
Another novelty in the national cryptocurrency market comes from BlockchaIn Rio Festival, which will be held from September 1 to 4, in Píer Mauá, announced the existence of Dirk Lueth, CEO of Upland, a metaverse that maps cities in the real world and allows its users to They have a virtual land and build an estate.
Today there are over 280,000 virtual landowners in Upland with over 3 million NFTs sold since its launch in 2018. The latest update to the game was to include the city of Rio de Janeiro along with the Mangueira samba school, one of the most traditional in the country.
With the implementation of the digital version of the city in the Metaverse, carnival fans will be able to visit the stadium, collect NFTs inspired by the history of the association and even learn the plot of samba for the upcoming carnival season, as well as trade them. digital assets with other users.
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CoinsPaid, on the other hand, released its second-quarter results with a record over €2.8 billion in transaction volume processed – in May alone, the company reached its record of over €1 billion in transaction volume.
The company, which is already a leader in Europe, is now expanding its business in Latin America and Brazil and intends to keep pace with the growing adoption of cryptocurrency in the region in the coming years.
“We’re already long-time partners with big companies like Transfero and Latam Media Group, and soon, we’ll have many more great partners in the region as well. Therefore, CoinsPaid sees the region as a hub that can grow exponentially when it comes to cryptocurrency,” said Eugene Cousin. Vice President of Marketing at CoinsPaid.
For the company’s CEO and co-founder, Max Krobyshev, the company’s growth has been driven by studying market needs, and in Latin America, it should be as promising as it is in other regions where CoinsPaid is already operating.
“Today we see many companies around the world providing the same service, but at the same rate of creation of cryptocurrency processors, many companies are unable to unite themselves in the market. This is why our CEOs visited some potentially important countries. players sector, such as Brazil.