The past few years have been turbulent, with many events challenging the global economy, business and ways of working. This year looks set to be a year of transformation, as questions loom over hybrid work, whether inflation will fall and the tech industry will grow, HospitalityNet notes. Within this scenario of uncertainty, JLL analyzed the main issues that will guide the decisions of investors in the real estate market, which also includes the hotel industry, throughout 2023.
The first big question in this regard is How will the home-office balance evolve?As hybrid work has become a non-negotiable for many employees post-pandemic, companies must focus on efficiency both in the office and at home. Recent studies by JLL show that younger generations and employees who work remotely more than three times a week tend to be less loyal.
“Employers face complex challenges, but they also have a unique opportunity as the office takes on a new role and becomes the new central hub of the hybrid work ecosystem,” says Fleur Prader, director of research at JLL Global Work Dynamics. With the office emerging as a hub for collaboration, it says that by 2023, the location will help ease the isolation employees face when working from home.
Other questions
According to the JLL study, companies have also been wondering what’s next in economics and investment. The inflationary scenario, combined with high interest rates, which also affected Brazil, created an uncertain environment for investments, especially if we consider that any slowdown in this scenario will be short and superficial.
However, there is still a significant amount of capital on the sidelines, so homeowners and investors in the real estate market will see this as an opportunity, according to JLL’s economic forecasts for this year.
Another important question related to corporate decarbonisation. With the mainstreaming of ESG initiatives (Environment, Social and Governance), many companies will seek change in this regard, in order to ensure sustainable operations. Going forward, companies will need to develop solutions to decarbonize their operations, with an emphasis on the need to invest in renewable energy, says Jay Greiner, global head of sustainability and ESG services at JLL.
The real estate market is also wondering where technology will expand, as this sector has seen astronomical growth. Looking into the future, JLL’s perspective points to innovation in the field of artificial intelligence, blockchainand clean technology and cloud solutions.
Finally, the market is also wondering how real estate can give back to the community. The impact of ESG goes beyond sustainability, with many social actions being developed. Thus, JLL believes that in 2023 there should be more efforts in this regard.
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