Sumol has announced a new initiative through which it joins companies seeking to bridge the gap between the physical and the online, through the Metaverse and with the help of Grand Theft Auto Online, one of the most popular games in the world.
As revealed in the press release, Sumol will be present in GTA Online through a local server, where it will transmit the message that “Drinking Sumol refreshes and removes stress from the character”, so that in the digital world you feel like drinking and still visit one of the trailers to eat something.
One of the brand’s biggest efforts is the in-game purchases that materialize virtually.
“Players can purchase Sumol in the Saborista Store and pick it up at home. For a unique experience, Sumol will create exclusive limited edition Sumol X skins. When purchased in-game, the skins will transform into real T-shirts that players can have at home.”
The Sumul Summer Festival is still being prepared on the beach with one of the festival’s DJs, and Sumul even says being in the digital world, where young people spend most of their time, will be part of his promotional efforts.
Sumol arrives in GTA Online through a partnership established with the Braga-based company Nobel Actus Lda, which proposed the idea and integrated the Sumol brand and the Saborista store into the game, through the OFFSET server | on BankzRP.
You can find out more on the dedicated page.