The Selarón Project – Piece(s) of the World Project was born with the union of the cryptocurrency community in Rio de Janeiro to preserve the cultural heritage of the city through a joint governance plan and the deployment of Web 3 so that everyone can have access in a simplified and safe way.
The next ten days, the death of Chilean artist Jorge Celarón, who traveled the world and chose the peace in Rio de Janeiro in the 1990s to call his homeland, completes a decade. The date will mark the launch of the NFT collection inspired by 4,994 drawer art items Listed in 2005 and decorated by Selarón.
The artistic wash of the Selarón Steps will remember the death of the artist and the importance of enduring interest in this tourist attraction.
Jorge worked on all 215 steps and surrounding walls with ceramic elements, including 4,743 unique tiles, 94 panels, and 157 three-dimensional artifacts. Tiles from around the world cover 125 meters of ornate stairs.
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The architectural artwork has become one of the most visited tourist attractions in the city and even under the tutelage of the IRPH (Instituto Rio Patrimônio da Humanidade), it is difficult to preserve the art pieces due to various reasons such as scarcity of resources.
So The Selarón Project: Piece(s) of the World Which, initially, has “a complete inventory with the digitization and cataloging of this entire collection of tiles”, intends, in addition to creating an NFT collection with unique pieces of the place, “to know in depth this Rio heritage, to take care of the legacy of Jorge Selaron, preserve and preserve the site ”, reads the statement from the guides and organizers of the project, which includes LIGUIA – Independent Association of Tour Guides of the State of Rio de Janeiro, Blockchain Rio and Code Brazuca.
According to the creators,
“A proposal for the restoration and consolidation of the court will be presented, as well as a self-sustaining method of preserving cultural property, forming dimensions of best management practices and preservation of cultural heritage in a symbiosis of public authorities, businesses and organized civil society.”
The whole process of cataloging artwork too It is easy to locate and save all the important information about the tiles that are there (location, date, technology used or rarity).
4,994 tiles, slabs and three-dimensional ceramic elements were collected from Thousands of other parts of the world make this place in Rio de Janeiro a unique space, almost like an autonomous region Where everyone feels represented because of this large mosaic of tiles”, explains Instituto Brazilian Museums curator Andre Angulo and founder of LIGUIA.
NFT Selarón Collection Piece(s) of the world
Impact NFTs will guarantee many benefits for token holders, including shared governance, drawer sponsor address, guided tours, VIP access to exclusive events, and a catalog with all token NFT boxes, among others.
Holding events to enhance the cultural heritage ecosystem via Web 3.0 is also among the group’s priorities, as well as facilitating cryptocurrency payment methods in businesses in the region.
The first batch is expected to be launched in the first quarter of the year with the creation of integration between all stakeholders and the implementation of the Crypto Friendly Community.
In the second quarter of 2023, the second NFT group intends to establish governance and use a system with the help of a decentralized autonomous organization (DAO) to certify the drawer. And between July and September, the third batch of NFTs for Celaron were launched, along with the implementation of the Shared Governance Drawer adoption.
10 exclusive NFTs will be minted at Upland – the crypto partner of the project – the most expensive of which, still without an exact value, are 30 Highlight and NFTs that will cost between R$25 and R$50 and will serve as a trophy and support for the project.
Ethereum Brasil is also another crypto proponent of the Selarón chunk(s) in the world
How it all began
To carry out this remarkable project, the artist began with the construction of a hanging garden built with old tiled bathtubs, which became the ledges of the staircase. Then he began covering 215 degrees with tiles and whole pieces. When there was no room left, he would amuse himself by moving the pieces around, making this ladder a gigantic living act.
Tiles were brought in from all over the world, sent by visitors who also love art. Even today, 10 years after the death of Jorge Selarón, his address still receives donations from various parts of the world.
Sellaron defined the work on the staircase that gives access to the Santa Teresa Monastery as “my homage to the Brazilian people”. The red prevalent on the walls was the artist’s favorite color and is also present in the flag of his native country, Chile.
Officially, the staircase is called Rua Manuel Carneiro, but few people know it by that name.
Celaron around the world
In 2006, Monument was the setting for the recording of the music video for “Beautiful”, by rapper Snoop Dogg in partnership with singer-songwriter Pharrell Williams. When it captured the eyes of the world and began to become famous as Snoop Dogg’s Staircase, Selarón tore some tiles from the second rung of stairs and wrote: Selarón Staircase, marking the creator’s mark on creation once and for all.
Tourism and the steps of Silarun
The ship season that begins in November and continues through April should take about 400,000 people to the gorgeous city in these five months, according to data from Pier Mauá.
Many of these visitors head to the popular bohemian neighborhood of Lapa, near the stairs. The easy access by train also attracts more visitors.
Rio de Janeiro should receive between two and three million foreign tourists this season 2022/2023, in addition to a large influx of tourists from other countries, adding another three million people.
According to a survey by Embratur’s Market and Competitive Intelligence Management along with the International Air Transport Association (IATA), more than 230,000 tickets have already been sold to the country between December 19 and January 2. “Brazil is expected to end this year having received more than 3.5 million foreign visitors, which is an indicative result proving that the resumption of tourism has been strengthened in 2022,” says Imperatore.
In 2019, Brazil registered 6.3 million international tourist arrivals. That is, the tourist traffic in the Lapa area, where the Escadaria Selarón is located, which has the privilege of receiving people 24 hours a day, will be the highest in the past three years, and will probably exceed the numbers before the pandemic.
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