Coca-Cola, one of the world’s largest beverage companies, has announced another initiative focused on non-fungible tokens (NFTs).
This time around, the company has stated that it will be launching an NFT collection with unique items from the “Pride” series in celebration of the LGBTQIA+ community.
As reported by Coca-Cola, the collection features the collaboration of multi-award winning designer and LGBTQIA+ rights advocate, South African Rich Mnisi.
“Mennissy’s artwork is inspired by an enduring idea: You can’t destroy energy. It can only be moved, changed, locked or liberated,” the company said.
According to the artist, love is like energy. After all, it also changes shape, but never self-destructs.
Coca-Cola Launches Pride NFTs Collection
According to the company, the goal of launching the Pride NFT pool is to “enlighten” the entire community:
The Coca-Cola Pride Collection is a series of digital collectibles celebrating the LGBTQIA+ community and in collaboration with artist and advocate Rich Mnisi. Each piece aims to enlighten community members and spread a message of love.
As revealed by Coca-Cola, there will be a total of 136 NFTs in the Pride collection, built on the Polygon network. Additionally, the company mentioned that some of the tokens are already available on the OpenSea NFT Market.
Pride group items have a minimum price of 1 Ethereum (ETH). That is about $1,108 considering Monday’s (4) Ether price quote.
Donate to LGBTQIA+ focused charities
Coca-Cola said it had commissioned Mennisi’s custom artwork for this group. Next, he fragmented the artwork into individual pieces that were scattered across all 136 holdings. Therefore, each item is unique.
“Our hope with the pieces is to increase visibility by radiating the full spectrum of community colors and spreading a simple message of love,” the company asserted.
Coca-Cola has also pledged to donate all proceeds from the initial sale and resale of the Pride NFT collection to charities serving the LGBTQIA+ community.
In the first year, the company will donate profits to OUT, a charity focused on the LGBTQIA+ community and the second oldest organization in South Africa.
Rich Mnisi chose OUT, as the organization provides physical and mental health care to LGBTQIA+ people.
Last year, Coca-Cola announced its first set of NFTs in celebration of Friendship Day. The initiative was the result of a partnership between the company and Tafi, a digital arts and avatar company.
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